“If we know so much about the science of our skin. Why is there so much subjectivity around skincare?”
Devanshi Garg Sareen is a skincare enthusiast, a 3x founder, and a mother. Hailing from New York City by way of Iran, India, the UK, New Zealand, and Germany, almost always an outsider, she learned early on to look at people through the lens of shared human experiences. After 10+ years working in technology services, Sareen worked as an innovation consultant in 2020 for Big Beauty, leading her to reflect on pain points with her own skincare journey and a desire to demand more from the modern brands we use. This eventually led her to launch Motif—a forward-thinking beauty brand that merges real science with customer-centric design—grounded in the desire to connect people through daily progress and growth.